OTT services such as Facebook Watch, YouTube, Hulu, and TikTok are great ways to reach your audience. According to Jim DePalma, each service has its own strengths and weaknesses, so choosing the right one is important. In this post, we’ll compare the four most popular OTT services and help you decide which one is best for you. Stay tuned!
Jim DePalma’s Top OTT Platforms to Reach Your Audience
Facebook Watch
Jim DePalma believes Facebook Watch is a great way to get your brand in front of potential customers. You can use Facebook Watch to create sponsored video ads that run before, during or after videos. You can also target specific users based on age, gender, location and interests.
In addition, you can use Facebook Watch to create in-stream video ads that appear between posts in the News Feed. These ads are less intrusive than pre-roll or post-roll ads, giving users the option to skip them if they’re not interested.
YouTube
YouTube has become one of the most popular OTT platforms in recent years. YouTube allows content creators and businesses to profit from video and display advertisements. There are a variety of advertising options available on YouTube, including Display, Overlay, Skippable video ads, Non-skippable ads, and Bumper ads.
Jim DePalma believes that YouTube is a great platform for businesses to promote their products or services. It is also a great platform for content creators to share their videos with a wider audience.
Hulu
Hulu is a popular ad-supported streaming service that offers users a wide variety of TV shows, movies, and Hulu Originals. Hulu’s diverse selection of content is one of the reasons it has become so popular – 92 million people used Hulu in 2019.
Not only does Hulu have a wide range of content, but it also offers users the option to watch without ads if they’re willing to pay a little extra each month. Hulu’s ad-supported subscription includes Commercial video ads, Pause ads, Binge ads, and Interactive living room ads.
While some users find these ads annoying, they’re generally considered to be less invasive than the ads on other streaming platforms like Netflix. According to Jim DePalma, Hulu’s ad-supported subscription model is one of the reasons it has been able to become one of the most popular streaming services.
TikTok
TikTok is a social media app that allows users to share short videos of themselves. TikTok has over one billion active users, making it an excellent advertising platform. TikTok offers several types of ads, including Image ads, Video ads, Carousel ads, and TopView ads.
TikTok is a great way to reach a large audience with your message. TikTok also offers excellent targeting options, so you can make sure your ad reaches the people who are most likely to be interested in it. According to Jim DePalma, if you’re looking for a new way to reach potential customers, TikTok is definitely worth considering.
Final Word by Jim DePalma
It’s no secret that the way people watch TV is changing. Gone are the days of everyone gathering around the living room television to watch their favorite show. Today, people are watching TV on their own schedules and devices, thanks to over-the-top (OTT) streaming services like YouTube, Hulu, and TikTok. If you’re looking for a way to reach your audience in 2022, OTT services should be at the top of your list, as suggested by Jim DePalma.