When it comes to the world of business, it is well understood that the growth and expansion of any brand rely solely on the strength of its customer base. The more the impact of the organization on the minds of its target audience, the more opportunities will be generated to achieve the primary objectives set by the company.
For this reason, Jim DePalma believes that it has become a norm for businesses to allocate a large amount of their advertising budget to marketing strategies that would ensure they remain visible and active in the consciousness of their target market. However, with the recent changes and advancements in technology, there are now more options available to reach out to your target audience than ever before. This article will focus on one such option; native advertising.
Native Advertising – Explained By Jim DePalma
In simple terms, native advertising can be defined as a form of online marketing where the ads are designed to blend in with the surrounding content on the website or platform where they are being displayed. Jim DePalma points out that the main aim of this type of advertising is to make the ads as non-intrusive and subtle as possible so that the viewers are not immediately aware that they are looking at an ad. This way, the viewers are more likely to engage with the ad, which in turn will lead to a higher conversion rate for the advertiser.
The Benefits of Native Advertising
Increased Engagement Levels
As mentioned earlier, one of the main aims of native advertising is to make the ads as non-intrusive as possible. By doing this, it encourages the viewers to actually engage with the ad instead of simply ignoring it. Studies have shown that native ads have a click-through rate that is 18% higher than that traditional banner ads.
Improved Brand Awareness
Another key benefit of native advertising is that it can help to improve the overall awareness of your brand. This is because, when done correctly, native ads have the potential to reach a wider audience as they are not restricted to one specific website or platform.
Finally, another big advantage of native advertising is that it often delivers a much higher return on investment (ROI) when compared to other marketing strategies. This is because native ads are usually more effective in terms of generating leads and conversions, which ultimately leads to a higher ROI.
Nowadays, consumers are bombarded with so many marketing messages on a daily basis that it can be difficult to know who to trust. This is where native advertising can be beneficial, as it allows you to build trust with your target audience by providing them with relevant and trustworthy information.
Native advertising also has the potential to improve your click-through rates (CTRs). This is because the ads are designed to blend in with the surrounding content, which makes them less intrusive and more user-friendly. As a result, viewers are more likely to actually click on the ad, which will lead to a higher CTR.
Finally, another big advantage of native advertising is that it is often a lot more cost-effective than other marketing strategies. This is because you are not paying for clicks or impressions like you would with other forms of online advertising.
Native advertising also offers advertisers a lot more flexibility in terms of where their ads can be placed. This is because native ads can be placed on a wide range of different websites and platforms, which gives you the opportunity to reach your target audience no matter where they are.
Jim DePalma believes that there are many different benefits that native advertising can offer businesses of all sizes. If you are looking for a cost-effective way to improve your brand awareness and generate leads, then native advertising could be the perfect solution for you.