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Redesigning Company Website: Avoid These Pitfalls: By Jim DePalma

Redesigning Company Website

If you’re planning to redesign your company’s website, there are some important pitfalls that you need to be aware of. Your website is a reflection of your business, and the impression it makes on potential customers or clients can have an immediate impact on their decision to buy or hire from you or not. This, as per Jim DePalma, means you need it the right first time, as wasted efforts in creating a messy site with usability issues could really hurt your bottom-line results. Fortunately, Jim DePalma outlines some key challenges to consider before starting work, so read on if you want to make sure your redesign doesn’t fail!

Redesigning Company Website: Jim DePalma Lists The Pitfalls To Avoid

1. Not Having a Clear Design Goal: This is perhaps the most common mistake companies make when redesigning their website. Without having a clear design goal in mind, it’s easy to get lost in the process and end up wasting time and resources. Companies should take the time to define a specific purpose for their website — whether it be to increase sales, promote an upcoming event, or generate leads — before beginning the redesign process.

2. Neglecting User Experience: The user experience of any website is one of its most important aspects. A good user experience will ensure that visitors can easily find what they are looking for on your site, as well as interact with your brand in meaningful ways. When designing a website, it’s vital to focus on creating a responsive, intuitive design that works for all types of users. This could include incorporating features like easy-to-navigate menus or clickable call-to-action.

3. Trying to Do Too Much: One common mistake companies can make when redesigning their website is trying to do too much. It can be tempting to try and cram as many features as possible into your website, but this will often result in an overly complex design that is difficult for visitors to use. Companies should strive for simplicity in their website design and limit the number of features they include to ensure a streamlined user experience.

4. Not Optimizing Content: A website redesign isn’t just about looks. It’s also about content and how visitors interact with it. Companies should take the time to properly optimize their content for search engine optimization (SEO), as well as make sure that the content is engaging and informative. This can involve rewriting existing copy, introducing more visuals, or including interactive elements like quizzes or surveys.

5. Ignoring Mobile Users: According to Jim DePalma, with more people accessing websites from mobile devices than ever before, it’s important to ensure that your website design is optimized for both desktop and mobile users. This means paying special attention to things like site speed, image sizes, and navigation — all of which are vital for a good user experience on any device. Additionally, companies should consider creating a dedicated mobile website or an app to further enhance the mobile experience.

Jim DePalma’s Concluding Thoughts

By avoiding these five common pitfalls that Jim DePalma mentions here, companies can ensure that their website redesign goes smoothly and is a success in the long run. With careful planning and consideration of user experience, content optimization, design goals, and more, companies can create an engaging website that will help them meet their business objectives. By taking these steps into account, businesses can avoid costly mistakes during a website redesign and create a site that will serve them well for years to come.